If you have a website for your business, you will get a bit of traffic from your current customers as they visit for information or answers to questions, but while it is great to provide your current customers with access to your company in this manner, there are much more important ways for you to use your website! When you understand how to increase your visibility through keywords and search engine optimization, you will be able to bring new users to your website – which will eventually mean new customers for your business!
The best way to increase the number of new users who make their way to your website is to show up in search engine searches – and one of the best ways to do this is by incorporating keywords in the content of your site!
Keywords are the words or combination of words search engines use to determine how relevant your site is when someone searches for something online; if a search engine determines your site is irrelevant, they may bury you back on page 37 of the search, but if they determine your website is relevant to the search, you will show up right there on the first few pages! Because of this, it is important that you know what the best keywords are for your business, as this will enable you to implement these keywords, show up near the top of searches, and bring new customers your way!
There are three specific steps you should take in order to choose the right keywords for your business.
1. Know what products and services you want to highlight.
If you try to do a “general optimization” of your site – simply using general words and phrases that apply to your business – you are unlikely to make much headway in your quest for search engine optimization. But when you know the specific products and services you want to highlight, you will be able to come up with keywords that pertain directly to these products and services.
2. Figure out what keywords your competitors and contemporaries use.
There are two ways to go about figuring out what keywords your competitors and contemporaries use. The first way to figure out what keywords your competitors and contemporaries use is by using various search engines to search different words and phrases you think might lead you to their sites. For instance, if you are wanting to figure out what keywords other chimney cleaning companies in Chicago are using, consider searching something such as “Best chimney cleaning in Chicago.” You should take note of the keywords your competitors and contemporaries are using, as you can use similar keywords yourself; you should pay attention to the ones they are not using, as you will show up even higher in searches when you use these keywords yourself. The second way to figure out what keywords your competitors and contemporaries are using is by visiting their sites! Read through their content, and see which words and phrases you notice they are using often, as this will give you an idea of what words and phrases you can start targeting yourself.
3. Monitor your success.
Once you have begun to incorporate certain keywords into the content on your website, you will want to keep track of where you are showing up in searches. Try to maximize your success in areas where you are doing well – and when you notice keywords that seem to be unproductive, be willing to adjust your approach and look for something new! If you always remain flexible in your quest for search engine optimization, you will find that you are always increasing the success of your website.
When considering the best keywords for your business, make sure you get a keyword list sorted by ease of ranking.