A business card is one of the most important tools you can use to promote both yourself and your business to potential customers and clients.
Whenever the opportunity strikes, you will be able to hand out your business card if you have one handy to give. But while a business card can be a useful tool, it can also be a waste if you do not know how to make your business card effective. Not only should your business card list a name and phone number, but it also needs to inspire people to call the number!
Even if you have a conversation with someone before giving your business card to them, they might not remember late where each business card they have came from. In fact, depending on the kind of person you give the card to, they might end up with a pocket full of business cards at the end of every day! In addition to clearly stating who you are and how you can be reached, your business card should also clearly state what you do. You might have a company whose name does not make it clear what it does; if this is the case, make sure the card itself makes it perfectly clear!
A logo should also be included on the business card, but in a subtle manner, rather than in such a way that it takes over the whole card! The logo should be noticeable, but it should not be the focal point; after all, the logo is an important element, but it is still only one element.
It is worth spending a little bit of extra money to make sure your card looks professional, as a professional-looking card will inspire confidence. For instance: someone looking through a stack of business cards they have for plumbers is most likely to call the person whose card inspires the most confidence.
Your business card can do a lot to help your business, or it can do very little; in fact, it can even be a detriment! Spend a bit of extra time to make your card effective, and spend a bit of extra money to make your card look great!