More than likely, you are fully aware of the fact that people tend to spend more money during Christmas than they do at any other time of year, and if you are running a business, one thing you will want to do is figure out how you can maximize this opportunity for yourself; of course, while this seems simple in theory, you also need to realize that every other company is likely thinking the exact same thing, and your goal will need to be figuring out how you can attract customers your way even better than those other companies are!
One thing to consider for getting people into your store is giveaways and contests, but the main thing you need to realize about running giveaways and contests is that the Internet is your best friend; rather than running a contest in your store, come up with a contest that you can run using facebook and Twitter, and incentivize spreading the word, as you will be able to simply set up the contest and then allow others to spread the word for you!
Having a Christmas blowout sale is one thing that a lot of companies will be doing, and while this is certainly a great idea to consider yourself, you will want to keep a few specifics in mind in order to maximize these efforts: firstly, you will want to have the sale over a short period of time rather than stretching it out over weeks, secondly, you will want to advertise aggressively so that people know you are having the sale, and thirdly, you will want to make sure you are discounting items people will actually want, as this is more likely to drive crowds your way!
And sometimes, working with another store is one of the best ways to boost your sales during Christmas. One idea for doing this is providing advertising space for each other in your own store, or even coming up with some sort of promotion – such as “a receipt from one store gets you 5% off your next purchase at the other” – as this will stir up additional business for both of you!